About the KLM Open
The KLM Open is part of the European Tour, Europe’s foremost professional golf circuit. The tournament will be played on Dutch soil for the 95th time in 2014. In recent years the prize purse has risen to EUR 1.8 million, with the winner receiving EUR 300,000. Attracting 50,000 spectators, it is one of the best-attended tournaments on the European Tour.
For the eleventh year in a row KLM is the event’s lead sponsor. Together with partners Deloitte and ABN AMRO, KLM has elevated the KLM Open to an even higher plane in recent years. The tournament is among the most progressive professional sporting events in terms of the spectator experience, business relations/marketing, the use of new media and eco-friendliness. In 2012 the KLM Open was awarded the title of ‘most sustainable golf event in Europe’ for the second time.
The KLM Open 2014 will be held at the Kennemer Golf & Country Club in Zandvoort. Joost Luiten is the reigning champion.